Top 5 Hasbro Games Apps Performance in Latin America in Q1 2023

In the first quarter of 2023, Hasbro's top gaming apps in Latin America exhibited diverse performance trends across downloads, revenue, and active users. Here’s a detailed look at how each app performed, with data sourced from Sensor Tower.

Peppa Pig: Polly Parrot experienced fluctuations in its weekly downloads, peaking at approximately 89K in mid-January before gradually declining to around 35K by the end of March. The app's weekly active users mirrored this trend, starting the quarter at 126K and reaching a high of 175K in mid-January, before tapering off to 131K. Revenue remained minimal throughout the quarter, with a slight increase to $5 in the last week of March.

World of Peppa Pig: Kids Games saw a steady weekly revenue, ranging from $2.1K to $2.7K over the quarter. Weekly downloads varied, starting at 67K in late December, peaking at 80K in early January, and ending the quarter at 60.5K. Active users showed a decline from 212K at the beginning of the quarter to 194K by the end of March.

PJ Masks™: Moonlight Heroes had a consistent performance in weekly downloads, with highs of 51K in mid-January and lows of 20K by the end of March. Active users followed a similar pattern, starting at 237K and gradually decreasing to 178K. Revenue saw minor fluctuations, with peaks of $47 in late January and a dip to $11 in mid-March.

MY LITTLE PONY: MAGIC PRINCESS showed a stable trend in weekly downloads, averaging around 40K throughout the quarter. Active users remained robust, starting at 326K and peaking at 341K in late March. Weekly revenue varied, with a notable increase to $2.4K in the last week of March.

My Little Pony Rainbow Runners maintained a steady download rate, averaging around 38K in the first quarter. Active users fluctuated slightly, starting at 73K and ending at 71K. Revenue remained consistent, ranging from $621 to $1.1K throughout the quarter.

For more detailed insights and trends, visit Sensor Tower.